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VIDEO: Top moments from the Digital Mobilisation Skillshare 2014
Unlike most conferences, participants at the Digital Mobilisation Skillshare (DMS) spend most of their time in small groups, facilitated by peers, on topics generated by the group. The two short videos...
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Creating space for grassroots action stops nuclear power, drilling and saves...
Anna Keenan of the Volunteering Lab facilitated a session at last week’s Digital Mobilisation Skillshare to look at different ways that Greenpeace staff have supported volunteer-led campaigning and...
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Digital storytelling lessons from the campaign to free the Arctic 30
The human desire to connect with stories has not changed at all, but technology has. We don’t need to wait for the media anymore — we can reach more people online. The power has shifted. Nic Seton of...
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Crowdfunding for mobilisation
At this year’s Digital Mobilisation Skillshare Steff Kerkhof of Greenpeace Switzerland and Bohdan Pekacki of Greenpeace Poland shared examples of how they are using the mechanics of crowdfunding to...
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Top five tips for actions that mobilise online
Here at Greenpeace we have a long tradition of organizing non-violent direct actions that generate attention for issues. These actions are designed to inspire others to act in meaningful ways in their...
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Recruitment success through Google Ads
Jon Garciandia of Greenpeace Spain and Iola Abas of Greenpeace South East Asia facilitated a session at the 2014 Digital Mobilisation Skillshare to share how digital teams in Spain and Indonesia are...
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Spark innovation with data - How measurement and tracking fosters creativity...
Tracking and data might sound like dry topics to some, but introducing and improving tracking and measurement across digital activities have been important drivers for experimentation in Greenpeace...
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Nimble campaigning: How responding to the news cycle pays off - Western...
Are you listening carefully enough? Recognising the passionate feelings provoked by Western Australia’s state government plan to cull sharks, and acting quickly, meant campaigners were able to channel...
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Use tension and uncertainty to engage through live video streaming -...
At February’s Digital Mobilisation Skillshare, Mariana Diaz Vaccaro of Greenpeace Argentina and Nic Seton and Pete Speller of Greenpeace UK shared experience with two projects that used live streamed...
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Five principles of live streaming learned the hard way - Practical lessons...
At February’s Digital Mobilisation Skillshare, Pete Speller and Nic Seton of Greenpeace UK shared tips and experience from the highly successful #iceclimb action. Over 200,000 people joined the live...
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